Becoming an American B(r)and: Pre-Existing Popular Music in Television Commercials

By: Joanna Love (University of Richmond) // From What’s That Sound? An Introduction to Rock and its History, Fourth Edition, by John Covach and Andrew Flory (W. W. Norton & Company, 2015) Relationships between the American advertising and popular music industries date back to the turn of the twentieth century. Songs like “In My Merry …